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Viking Arms Launch Leupold Gold Ring Dealer Collaboration

Viking Arms Launch Leupold Gold Ring Dealer Collaboration
Viking Arms are delighted to launch the new Leupold Gold Ring Dealer Collaboration.

The Leupold Gold Ring Dealer initiative supports UK gun traders, shooting schools and gun shops to grow their business and win a larger share of the UK optics market.

Following a successful pilot, Forest Lodge Guns, Greenfields Gunmakers, McAvoy Guns, Sportsman Gun Centre, Hadfield Guns & Countrywear, Emmett & Stone Country Sports and Rifleman Firearms have all been welcomed into the scheme.

The new scheme offers:

  • 10% discount on all Leupold products throughout the year giving gun traders more flex to improve margins by 45%.
  • Scope and binoculars of their choosing to demo with a further 5% discount if retained after 12 months.
  • Lifetime warranty on all Leupold products. If we can’t fix it, we’ll replace it. No questions asked.
  • Point of Sale kit to get businesses up and running including; scope and binocular holders, gun mats, car stickers, decals, wall plaques, keyrings, pens and more.
  • Digital marketing kit emailed out monthly with fresh Leupold content, images and video to share on social media channels and for email marketing campaigns.


As part of the collaboration, Leupold Gold Ring Dealers will be able to showcase the wide range of Leupold products which have an optic for every kind of gun owner. From hunting & field enthusiasts to tactical civilian service rifle and practical shooters there’s rangefinders, mounts, binoculars, rifle scopes and spotting scopes for every discipline.


Leupold is the brand of choice for militaries and defence professionals around the world because its products are military grade, rugged, robust and accurate and ideal for long range shooters. But Leupold is not just for tactical shooters. Leupold’s Custom Dial System (CDS) outstrips competitor optic products by a country mile and gives sporting shooters complete assurance. Leupold's exceptional warranty means sporting shooters can put the kit through its paces and have complete peace of mind that their investment is guaranteed for life.

What to join the club and become a Viking Gold Ring Dealer? Email

Head Office Address

Viking Arms Ltd, Summerbridge, Harrogate, North Yorkshire, HG3 4BW

Contact Details

Sales: 01423 780 810 (Ext 1)