--- title: Viking Arms Announces the UK Launch of the Ruger American Rifle Generation II description: Viking Arms Ltd, a leading distributor of sporting firearms and shooting accessories in the UK, is thrilled to announce the much-anticipated UK launch of the Ruger American® Rifle Generation II. This launch marks a significant update to the iconic American-made bolt-action rifle, renowned for its unparalleled accuracy, durability, and performance for over a decade. image: https://latest.vikingshoot.com/hubfs/ruger-american-gen2-feature.jpg --- - 01423 780810 - info@vikingarms.com - Mon - Fri: 9:00 - 17:00 - [Find a Dealer](https://www.vikingshoot.com/where-to-buy/) [Facebook-f](https://www.facebook.com/vikingarmsltd/) [Twitter](https://twitter.com/VikingArmsLtd) [Instagram](https://www.instagram.com/VikingArmsLtd/) [Youtube](https://www.youtube.com/vikingarmsltd) [Linkedin-in](https://www.linkedin.com/company/viking-arms-ltd/) [![Vikings](https://latest.vikingshoot.com/hs-fs/hubfs/raw_assets/public/Viking-DMP21/images/viking-logo.png?width=283&name=viking-logo.png "Vikings")](https://www.vikingshoot.com/) - [Brands](https://www.vikingshoot.com/brands/) - [Products](https://www.vikingshoot.com/products/) - [The Armoury](https://www.vikingshoot.com/the-armoury/) - [Latest](https://www.vikingshoot.com/news/) - [About Us](https://www.vikingshoot.com/about-us/) - [Support](https://www.vikingshoot.com/support/) - [Brands](https://www.vikingshoot.com/brands/) - [Products](https://www.vikingshoot.com/products/) - [The Armoury](https://www.vikingshoot.com/the-armoury/) - [Latest](https://www.vikingshoot.com/news/) - [About Us](https://www.vikingshoot.com/about-us/) - [Support](https://www.vikingshoot.com/support/) [Home](https://latest.vikingshoot.com/) » [Latest](https://latest.vikingshoot.com/news) » **Viking Arms Announces the UK Launch of the Ruger American Rifle Generation II** ## News & Events # Viking Arms Announces the UK Launch of the Ruger American Rifle Generation II - [By Admin](https://latest.vikingshoot.com/news/author/admin) - [March 12, 2024](https://www.vikingshoot.com/2021/05/21/) - 10:03 AM ![Viking Arms Announces the UK Launch of the Ruger American Rifle Generation II](https://latest.vikingshoot.com/hubfs/ruger-american-gen2-feature.jpg) Viking Arms Ltd, a leading distributor of sporting firearms and shooting accessories in the UK, is thrilled to announce the much-anticipated UK launch of the Ruger American® Rifle Generation II. This launch marks a significant update to the iconic American-made bolt-action rifle, renowned for its unparalleled accuracy, durability, and performance for over a decade. Drawing upon extensive customer feedback, the Ruger American Rifle Generation II is engineered to meet the evolving needs of today’s hunters, competitive shooters and target shooters. Offering a variety of calibres to suit diverse shooting preferences, this rifle sets a new standard in its category.  [![ruger-american-gen2](https://latest.vikingshoot.com/hs-fs/hubfs/ruger-american-gen2.jpg?width=1200&height=368&name=ruger-american-gen2.jpg)](https://pages.vikingshoot.com/the-viking-arms-ultimate-guide-to-the-ruger-10/22-rifle) **Key Features of the Ruger American Rifle Generation II:** - **Ranch and Standard Models:** Catering to various hunting and shooting activities with options designed for optimal performance. - **Splatter Finished Stock:** Provides exceptional grip without being overly sharp or abrasive, enhancing handling and comfort. - **Installed Low Comb:** Improves alignment with magnified optics and can be removed for use with low-mounted sights, offering adaptability for different shooting styles. - **Intuitive Three-Position Tang Safety:** Allows for the rifle to be loaded with the safety engaged, locks the bolt to prevent inadvertent opening, ensuring user safety. - **Oversized Bolt Handle:** Ensures positive bolt manipulation, with a 5/16”-24 thread pattern for easy replacement, catering to customisation needs. - **Professionally Applied Cerokote Coating:** Covers the barrel, muzzle brake, receiver, and bolt handle, providing a durable and easy-to-maintain finish that stands up to rigorous use. With a recommended retail price (RRP) of £850, the Ruger American Rifle Generation II represents exceptional value for shooters looking for a high-quality, versatile rifle.  Ruger enthusiasts are encouraged to [contact their nearest gun shop](https://www.vikingshoot.com/where-to-buy/) to place an order. For more information about the Ruger American Rifle Generation II, please contact [Viking Arms](https://www.vikingshoot.com/where-to-buy/). Our team is ready to assist with any inquiries and ensure that you have access to the best firearms and shooting equipment available. [![Ultimate Guide to the Ruger 10/22 Rifle](https://no-cache.hubspot.com/cta/default/19990453/bfc6206c-385a-4429-9417-54619e2ed09f.png)](https://cta-redirect.hubspot.com/cta/redirect/19990453/bfc6206c-385a-4429-9417-54619e2ed09f) *Our UK stock will include:* American Generation II: 243 Win, 6.5 Creedmoor, 308 Win, 270 Win, 204 Ruger, 223 Rem. American Ranch: 300 Black Out, 5.56, 7.62 x 39. Additional calibres and configurations will be released in 2024. 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