We are thrilled to be back at the British Shooting Show in 2024 to show our support to the wider shooting industry, meet shooting sports enthusiasts in person and showcase our newest brands, including Savage Arms and Federal Ammunition.

Come and join us at this year's British Shooting Show and meet the amazing Viking Arms team. We are excited to invite you to explore the best equipment available for target shooting, precision rifles, stalking, and hunting. Our stand will be bigger than ever, giving you a chance to experience an extensive range of new gear hands-on. On our stand, you will find industry experts from Viking, representing our brands including Ruger, Leupold, Mossberg, Marlin, Henry, Castellani, Lapua, CCI, Remington and Federal who will be available to assist you.

For the Field

Are you already planning your next thrilling hunting expedition abroad or a weekend stalk? Look no further! Our team of experts will be readily available to present our extensive range of high-quality rifles from renowned brands such as Savage, Ruger, Merkel, Henry, Marlin and Haenel. Additionally, they will assist you in selecting the perfect optics from Leupold and ammunition that perfectly align with your specific requirements, ensuring that you have an unparalleled experience in the field.

If you're passionate about tackling vermin and pest control, don't miss the opportunity to get your hands on our durable and dependable Ruger rifles or the incredibly powerful Savage BR17 lite carbon. Come and chat with us about our wide selection of varmint ammunition from top brands like Remington, CCI, and Federal.

We're not forgetting waterfowl; get a feel for our Mossberg range of shotguns that are steel-proofed as used by wildlife UK conservationist Chris Abbott and millions of hunters worldwide.

On Target

Getting into the Precision Rifle shooting? Look no further than our long range and precision rifles from both Savage Arms and Ruger. Find out what's best for your sport and get a feel for the  Savage precision or Elite precision rifles, or the Ruger Precision or LRT range. The show will also give the UK shooter the chance to see the new Mossberg long range tactical rifle making its debut .

Whether it's in the field or on target, you'll need high-performance optics that are guaranteed for life. Come and look through our range of Leupold Optics, whether you need rangefinders, binoculars or a rifle scope, Leupold glass provides exceptional clarity and precision - that's why it's trusted by competitive shooters and professional hunters across the world.

And finally, you're not going to be doing much without bullets. Viking's range of ammunition has expanded exponentially. We're now proud to offer Remington, CC1, Federal, Speer, Lapua, Sellier and Bellot and SK. Talk to our experts about the right ammunition for the sport your pursuing whether it's traditional or lead-free; our team can make the right recommendations for you.

Now where to try out your new kit . . .

Talk to us about our regional centres of excellence and try-a-shoot locations. Ranging from Pro-Shoot in Wales to West London Shooting School and Widdington Shoot we can point you in the right direction.

And if you need service, aftercare or more kit, talk to our network of Leupold Gold Ring and approved Merkel Rifle Dealers. 

It’s more important than ever to support local gunshops. They act as a hub for our shooting communities providing expert knowledge and unrivalled experience. Our Leupold gold ring dealers include Forest Lodge Guns, Rifleman  Firearms, Sportsman Gun Centre, Hadfield Guns, Greenfield Guns and Emmett and Stone, all of these companies are doing a phenomenal job in supporting shooters and hunters with top-quality kit and excellent customer service.