Viking Arms Ltd, a leading distributor of sporting firearms and shooting accessories in the UK, is thrilled to announce the much-anticipated UK launch of the Ruger American® Rifle Generation II. This launch marks a significant update to the iconic American-made bolt-action rifle, renowned for its unparalleled accuracy, durability, and performance for over a decade.

The ever-entertaining Broadsword Ballistics takes us through one of the most interesting rifles within the market right now.

NIOATV bring us another entertaining video discussing Ruger’s Go Wild series.

The always insightful PCM Guns takes us on a deep dive into the best guns 2023 had to offer.

In a groundbreaking first for the British Shooting Show, Viking Arms is set to host an unprecedented gathering of specialists from the forefront of the hunting and sporting industry at the NEC in 2024.

Hit after hit! This video from Rob of the ‘Fieldsports with Speed’ YouTube channel shows just how effective the Hushpower .410 can be in the right hands.

Ruger’s Product Manager, Graham Rockwell, showcases the amazing Custom Shop’s Ruger Precision Rifle (RPR) in 6.5 creedmoor.

Enter Our Exclusive Competition to win a Leupold RX-1400i TBR/W Rangefinder!

The brilliant Broadsword Ballistics takes a deep dive into the Savage Arms Company`s new B-17 Precision Lite, which they describe as a Lite Mini Tactical.

We are thrilled to be back at the British Shooting Show in 2024 to show our support to the wider shooting industry, meet shooting sports enthusiasts in person and showcase our newest brands, including Savage Arms and Federal Ammunition.